KYS specific objectives

these will include promotion, support, communications and tools. For demo purposes we define promotion to mean blatant marketing of self. Communications mean speaking loudly, even shouting and tools mean the ole hammer and saw. Here are the details.  

• Promoting the early detection of people with HIV to ensure timely treatment.
• Promoting the early identification of people with risk practices and/or greater vulnerability to becoming infected with HIV to ensure timely access to prevention services.
• Increasing the number of people in the general population who know their serological status.
• Promoting the social normalization of HIV testing and counseling services.
• Supporting the communication efforts of governments and civil society in Latin America and the Caribbean to expand and strengthen HIV testing and counseling services, in accordance with the epidemiological situation in each country.
• Providing communication tools to boost the demand for these services in the countries and facilitating their use and/or adaptation to the national context.
• Identifying and disseminating information on successful experiences in the promotion of these services in countries of the region.
• Providing tools to evaluate the impact of communication initiatives aimed at promoting these services.